Usage rights / whitelisting
If you rerun the creator's content as your own paid ads, expect a +20–30% premium on top of the base rate.
YouTube Sponsorship Price Calculator
Estimate a fair price for sponsoring any YouTube creator. Built on a CPM model and adjusted for niche, format, channel size, and deal length.
Not subscribers — the typical view count of the channel's last 10 long-form uploads.
1K5M
Estimated fair price
$3,000 – $5,100
per integrated video
150,000 avg views × $45 effective CPM (Consumer tech / gadgets) × integrated format
Consumer commands ~1.5x CPM
How the estimate works
We anchor on CPM (cost per 1,000 views) rather than subscriber count, because views predict real pricing far better. Price = (avg views ÷ 1,000) × $30 base CPM, then adjusted by niche, format, channel tier, engagement, and deal size. We show a range, not a point number — real deals move with negotiation, exclusivity, and usage rights.
Why niche matters most
Niche is the biggest lever. Finance and B2B channels command 2–3x the baseline CPM because their audiences convert on high-value products; entertainment runs well below baseline. That's why two channels with identical views can be priced very differently.
These are industry benchmarks. Babbl Labs tracks which brands actually sponsored channels like this and what the competitive set really paid.
See real creator deal historyThe calculator covers the big levers. These factors also swing real deals and are worth raising in negotiation:
Category exclusivity
Locking a creator out of working with your competitors typically adds +10–25%, depending on the window.
Audience geography
A non-US-majority audience usually prices 20–40% lower for US brands. US-heavy audiences hold full value.
YouTube Sponsorship Pricing FAQ.
Most YouTube sponsorships price on a CPM basis: roughly $20 to $75 per 1,000 views for a dedicated video, depending on the niche. Finance and B2B channels command the highest rates; entertainment runs lower. This calculator estimates a fair range from a channel's average views, niche, and the sponsorship format.
Price = (average views / 1,000) x base CPM, then adjusted by niche, format (dedicated vs integrated vs short), channel tier, engagement, and deal length. We always show a range rather than a single number because real pricing moves with negotiation, exclusivity, and usage rights.
A typical baseline is about $30 CPM for a dedicated video. Finance and B2B channels often reach $75 or higher, while entertainment channels can run closer to $15 to $20. The calculator applies a niche multiplier to a $30 base CPM.
The estimate is built on industry CPM benchmarks, not deals we observed. To see what brands actually paid creators in a given niche, including the deals YouTube does not disclose, use YTSponsorDB.
Stop Guessing What Creators Cost.
Benchmarks get you close. YTSponsorDB shows the real deals — who sponsored a channel, how often, and the competitive set's actual activity.
No credit card required. 1,500+ creator deals already facilitated.